Creating a successful real estate marketing campaign isn’t as hard as you think. Of course, the fact that all your competitors have access to the same marketing apps and platforms as you means you need to stay on top of your game.
If you learn how to use a few of the platforms you’ll find below in an intelligent manner, then you will easily get more clients than other realtors who fail to master these marketing methods. Let’s dig into seven marketing apps and platforms you need to consider for your business.
There’s no doubt your target market is using Facebook. The first place to start is building out your Facebook business page. Look at the process as if you’re creating a new listing. It needs to be one you’re proud to show.
Use a high-quality picture for your cover photo area and the profile pic. Give it quality curb appeal by adding four or five posts before inviting people to become followers.
Make your About section interesting. Don’t be stuffy on it since this is social media. Give all the pertinent business details but don’t be afraid to let your personality shine through. Use the Call To Action button Facebook provides you to direct fans over to your website where you can more easily get them to subscribe to your list.
Facebook also gives you an Advanced Tab feature. Adding one for reviews is a good way to put it into action.
Once you have your page up and running, use the Facebook Live feature often in order to show homes, get testimonials and reveal neighborhood information.
Instagram – IGTV
IGTV is one of the newest features offered by Instagram and it gives your followers the feeling of watching TV on their phones. Using IGTV allows you to share longer-form video content with prospects and clients. You have an incredible opportunity to gain more attention and sales with this tool. This is because IGTV helps you highlight your own presence on followers’ phones via the dedicated app.
Use IGTV in the following ways:
Tutorials: Show people tips about how to decorate a new home. Give them content that teaches followers how to stage their homes correctly. Why not provide moving tips with your video content?
Neighborhood tours: Highlight what’s happening inside the community so they get a feel for what it’s like to live there.
Virtual open houses: Show your homes on IGTV for those people who can’t make it physically to the showing.
Twitter can be confusing at first. However, once you understand that you should tweet in a way similar to engaging with people at networking events, you’ll be able to use it successfully.
It’s important to personally reach out on Twitter without trying to sell immediately. Think about engagement and lead generation, as opposed to directly converting sales. Invest your time replying, reTweeting and exchanging information as you move prospects from Twitter over to your website. Then, let your website pick them up as email or text leads.
Zillow Premier Agent App
This app is meant to give you everything you need in order to communicate with your Trulia and Zillow leads. Contact data and property information is easily pulled up and accessed at any time.
Use the Zillow Premier Agent app to manage:
- New leads
- Your Zillow Group profile
Did you only capture a prospect’s email? Simply enter it into the Zillow app and you’ll find that your contact’s information gets populated automatically via Social Insights.
BombBomb Video Emails
Using BombBomb helps liven up your email marketing communications. You’ll stand apart from the competition when subscribers open their email and see a video from you instead of the standard text.
You have the capability to:
- Create and send video content from a mobile device or laptop. You can send to your entire marketing list or to specific prospects or clients.
- Automate and manage regular text emails and video emails via drip campaigns.
- Track open rates and play rates.
- Use a more humanized approach to staying in contact with prospects and clients.
As a realtor, you should think of your YouTube page as another website. That means you need to take as much care with creating it as you did when you first put together your real estate website.
Use a great headshot for your YouTube channel and make the cover art pop. Include all pertinent information about you, such as:
- Website url
- Other social media channels
- Phone number
YouTube provides you the opportunity to visually share the following types of video content:
Market updates: Share with buyers and sellers useful information about employment opportunities and home values.
Listings: Create videos that show your listings in the most positive manner possible.
How-to videos: Highlight the various tasks all buyers and sellers must know how to do well. This might include pricing a home, securing financing or showing the home.
Neighborhood overviews: This is an excellent way to help buyers gain understanding about what it’s like to live in your market.
Interviews: Highlight the local market by interviewing business owners or school teachers.
Use Wise Pelican for Direct Mail Campaigns
Direct mail needs to be a major part of your real estate marketing efforts. Even in the digital age, nothing sets you apart more than the right physical mailing piece prospects can hold in their hands.
Did you know 73% of your prospects would rather get marketing pieces in their snail mail than their email inboxes? That’s why you should use Wise Pelican as your marketing partner. Using Wise Pelican’s direct mail platform allows you to take advantage of all the benefits of direct mail advertising for realtors.
Choose from hundreds of 6×9 postcard templates that allow you to stand out when prospects open their mail. Some realtors wonder if it’s possible to track direct mail as easily as digital marketing campaigns. Wise Pelican’s platform comes with a proprietary tracking system that tracks your direct mail sends all the way through the USPS system. You’ll know exactly when each piece gets delivered successfully.
You can build direct mail lists with a list builder system that lets you create lists based on subdivisions, a certain radius around target addresses and even via mapping strategies.
If you have lists already, simply upload them into Wise Pelican’s system. From there, you have flexibility in terms of selecting which lists to send to or even keeping certain addresses off the next send.
Another direct mail feature Wise Pelican’s platform provides is seller-valuation templates. You gain the ability to send postcards that recipients use to find out how much their house is currently worth. These postcards have unique links and easily track the physical address and email address of each seller so you can follow up.
Don’t worry about keeping up with people who move. Wise Pelican scrubs and updates your lists according to the United States Postal Service National Change of Address database. You’ll always know your direct mail campaigns are reaching the correct recipients.
Get creative with your realtor marketing. Choose two or three of the above digital marketing platforms to specialize in. Combine it with consistent direct mail campaigns using Wise Pelican and you’re sure to dominate your local area.
To read more on topics like this, check out the business tech category.